LOT 259
SOLD €100,00

Grolsch - 1950s displays

"Bierkenners vragen Grolsch" Advertisement design for Grolsch beer. Design Schaefer Grafisch Bureau + The approved design. 37 x 44 cm. - added: Waarom kunstdruk. 10e Papiermolen, GHB Holland, 1951 - and Smeets Weert Holland, "Niet -Maar" 97 x 136 cm. Advertising print in orig. envelope, design Dick Elffers.

*The display design depicts Rita Schmidt, Miss Holland 1956 and Schaeffer himself. Grolsch was not satisfied with the first design and asked for more narrative in the advertisement. Schaeffer subsequently suggested the idea of a broken TV, about which the two beer lovers could not care less. Grolsch was satisfied and awarded the bureau a contract for the next 5 years.

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