Mennen advertorial bookmarks

Approx. 225 advertorial/ promotional (chromolithogr.) bookmarks from this famous American company. Also incl. a few advertorial picture cards and sm. calendars. Most items early 20th cent. and most advertising Mennen's talcum baby powder and talcum toilet powder; bookmarks w. varied and beautiful designs featuring flowers, Japanese women, children, windmills and country landscapes, a.o. -and incl. the booklet The Mennen Company Commemorates the Fiftieth Anniversary of William G. Mennen, 1908-1958 and the book The Mennen Story by A. Lief.

Founded in Newark, New Jersey as a corner pharmacy by Gerhard Heinrich Mennen in 1878, the Mennen Company grew to be one of the most recognizable names in personal care products in America by the mid 20th century. Mennen also was an early pioneer of mass advertising for branded products, as evidenced by this extensive collection. He distributed informative pamphlets, picture cards and lithographed bookmarks to retailers to include with every purchase. The company was bought by Colgate-Palmolive in 1992, ending over a century family ownership. (total approx. 225 in 1 album)