When Attitude Becomes Form, poster

London, Institute of Contemporary Arts, 1969. Colour offset lithograph, 76 x 50.5 cm. Published in conjunction with the legendary exhibition of new tendencies in art, an amalgam of Pop, Minimal and Conceptual Art, organized by Harald Szeemann. The show travelled from Kunsthalle Bern to Museum Haus Lange Krefeld to ICA London.

Poster design by James Meller, featuring an early conceptual floorboard piece by Victor Burgin, with text printed in black. Extremely rare, in near mint condition.