General Idea, Test Tube

Launch poster published by De Appel Amsterdam, 1979. Colour printed double sided, 42 x 30 cm, folded once as issued. Recto shows an image from the video ‘Test Tube’ and De Appel's logo. Verso features information on the production and screening of the work. Text in English and Dutch.

Test Tube was produced by De Appel in 1979, during General Idea's residency in Amsterdam. It was conceived as a program for television, mixing formats such as a news magazine, an infomercial, and a talk show presented from The Colour Bar Lounge. The core of the work is a soap opera–like narrative about the struggling artist Marianne, featured on the poster having a cocktail presented in a test tube. Light creasing, generally a fine copy. Rare.